From the team

The Àlá Blog

Dream science, lucid dreaming, and the thinking behind what we're building.

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Why We Built Àlá: Dreams Deserve to Be Remembered

Every night, billions of people experience entire worlds inside their minds — and forget them by breakfast. We think that's a waste. Here's why we built Àlá.

May 4, 20262 min read

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The Science of Dream Recall: Why You Forget and How to Remember More

Most people forget 95% of their dreams within minutes of waking. The science behind why this happens is fascinating — and there are real techniques that work.

April 28, 20262 min read